Tag Archives: Email

Busy Week for Emails Last Week

Last week was a busy week for emails, with volumes not seen since before Christmas. Of course, most of those emails were of the ##% off variety. If email marketing professionals are going to contribute to the marketing mix, they will need to figure out how emails can be used to drive sales without discounting everything. Unfortunately 95% of the emails I read feature discounts, including the emails that I’m responsible for. That is what we’ve trained our subscribers to expect.

Things are going well with e-Dialog. We got five emails out last week in our first full week with them. By the end of the week click rates were as strong as they have been. Data integration is our next major undertaking, as is a triggered welcome series.