Another Email Serivice Provider Review

The leaves are at their peak here in Vermont and 2013 is an odd numbered year, so it must be time for another evaluation of Email Service Providers.  I won’t share much at this point, since I am still having discussions with vendors and negotiations are yet to come, but I will provide updates along the way when appropriate, with a full update after the fact.

The ESPs I am considering this year are e-Dialog, our current provider and consequently the path of least resistance, ExactTarget, which is definitely a heavy weight with its acquisition of iGoDigital last year it its acquisition by SalesForce this year, SilverPop, which brings with it some much needed marketing automation, and Bronto, which I always liked but which oddly enough seems to be want to play the role of high-priced vendor this year.

The one contender I reviewed last year, which I am not reviewing this year is Responsys.  Don’t get me wrong, they are a strong contender, but they seem to think they can charge a huge premium over that of vendors that provide similar or stronger features.  Of course, there are plenty of people who will buy the most expensive wine on the wine list because they can, even if there are better wines at lower prices available, so I’m sure they will continue to do well.  I did have a rather amusing interaction with them, which I will share with you later.

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