Subject Lines: Week Ending 2/5/2012

This subject line tells you what to expect and if you are into suspense novels you’re likely to click. Ideally, this is data driven and B&N knows something about my reading or click habits.
B&N Recommends a Chilling New Read

Deadline right up front, where you can’t miss it:
Ends Today! Get Free Ground Shipping on Ink, Paper, and More

I like this one because it is all self-contained and you know what to expect.
Starting at $599, our Camp Bed is a favorite + no shipping surcharge!

Here, SmartBargins is telling people what to do (ClickNow). And, yes, the typo was in the original subject line.
Click now to see what’s inour TOP 10 BEFORE 10 Event

And the first Easter email, from Miles Kimball, but it’s so early so would people make the connection?
“EGGS” cited about Free Shipping…Then Hop To It

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