Monthly Archives: January 2012

Don’t Tarnish Your Reputation

Here’s a very good article on you how your email reputation can be impacted by email metrics and what you can do about it.

E-commerce Link : Don’t Tarnish Your Reputation!


Subject Lines: Two Weeks Ending 1/28

At some point I hope I’ll have time to talk about other things than subject lines.  For example, I’m currently working on an e-Dialog implementation that is going very well and I’d like to discuss that.

But for now, just subject lines, and not many of those.  Here are some more from the last weeks.  As you would expect, there are a lot of Football and Valentine related emails.

A game is always a good idea – this email was remailed 2-days after the original.
Crack the Code: Save up to 40%

Mother nature made me do it?
Mother Nature made us knock off 20%

Everybody likes a tent sale, this one from Orvis:
The Orvis 7 Day Tent Sale – It’s back and better than ever!

This one from Bare Escentuals is clever:
What are you doing later tonight?

This one from Gardener’s Supply is cute; not sure how successful it was:

Two things going on in the subject line from PacSun: a 48 hour Flash Sale and a 24 hour Secret Sale:
Don’t wait! The 48 Hour Flash Sale ends tonight! Plus, 24 Hour Secret Sale starts now!

Very Cute:
It was either a Hug or 20% Off Everything…

Anybody want a TV?
Shop Our Top Selling TVs And Save Up To $700

As simple as it gets:



Subject Lines: Week Ending 1/14/2011

Here are some subject lines from last week…

A timely one from Sam’s Club (if you’re into football):
Get ready for the Big Game with savings on HDTVs and more

An invitation to join Frontgate’s Customer Advisory Panel (and save 20%):
Final Days to Save 20% Sitewide With Your Input

And of course. from DR Power:
Oops. We just did year end inventory and found…

A little play on the lack of snow this year:
It’s Our No Snow Snowbank Sale! Up to 50% off

Wow, this is a long subject line, from
80+ Cases Sold, and It’s No Surprise! At Under $25 By the Case, Goldschmidt’s ’07 Napa Cab is Blowing Everyone Away! (‘Glad I Bought 2 Cases’, Customers Say)

Hard to find anything at Danforth for < $3
Beautiful And Unique Lighting – $3 Shipping From Danforth

Interesting combination from Walmart:
Save on Tax-Prep Tools + Get Ready for Game Time Excitement

I’ve been selected, this time by SmartBargins:
You’ve been selected: save up to 80% today

Only a few Friday the 13 related subject lines, here’s the best:
What Luck! Save $13 On $50 Orders + 13 Cent Shipping

And we’re already starting to see some Valentine’s oriented emails:
Oh, sweet heart! Valentine baking must-haves

Everybody’s dream?
Weekend plans? Time to finally organize that closet.

A gift is always tempting, from Kate Somerville, but now web version of the email:
Your Gift: CytoCell Dermal Energizing Treatment + New Skin Solutions




Favorite Subject Lines this Week

Here are a few subject lines from this last week: the first week of 2012.  Naturally the theme is heavily oriented towards New Years and New Years resolutions. Of the 500+ I looked at, here are the ones that caught my eye.

As usual, lots of marketers are putting discounts in subject lines, but I liked the flow of this one from SmartBargins:
2012 Is Here And So Is your 31% Off!

Here’s a catchy one from Bare Essentials:
It’s New Year’s Day: do you know where your glow is?

And of course, free shipping, this one from Gap:
New Year, New Arrivals! + FREE Shipping Every Day

This one from Pier 1 caught my eye, but I can’t say I like it.  There isn’t really anything that would make me want to open it:
Does the calendar say Blahuary?

Amerimark – pretty bland:
New Year, New You – from AmeriMark!

Express is already getting us looking forward to spring:
Happy New Wear! Let’s Start Something Spring!

Of all the New Year Resolution emails, I liked this one from American Meadows:
Resolve to Plant Something New in 2012

and this one from Gaiam:
Live fit & healthy: Solutions for YOUR resolutions!

Hayband is still running Christmas emails – enough already:
Get a Grooming Kit on the 9th Day of Christmas!

Of course, discounts, along with a product head’s up:
Up to 80% off | Kids’ snowsuits, boys’ tees, Little Me baby shoes, phil&teds double strollers and more

In fact there were a bunch of subject lines featuring 80% off, but only one with 90% off:
Order Early! Find the Best Prices on Textbooks — Up to 90% Off

My favorite subject line comes from one of my least favorite companies: GoDaddy.  A person getting this personalized email is going to want to know for what they’ve been selected, which turns out to a 15% discount – whoopee!
You’ve Been Selected, FirstName LastName


Changing the Focus of this Blog

Given that the focus of my work has shifted significantly towards email marketing the theme of the blog will shift in that direction as well.  I have also started accumulating a database of marketing emails, so much of what I report on will reflect what I see in that database.  With this shift, I hope this blog will prove more valuable than it has in the past.