Interesting Marketing Trends

I’m doing some marketing research using google.com/trends.  Virtually any marketing oriented search terms show a decline in search volume over the years including advertising, marketing, direct marketing, database marketing, web marketing, CRM, and CEM.  There is one group of terms that do show growth: social marketing oriented terms.  Specifically, “social marketing” shows significant growth starting in 2007 to 2008.

Even more interesting, “facebook marketing” search volume has grown more rapidly that “social marketing” and in the later part of this year the two had similar volumes.

Also interesting is that the volume for “tv advertising” matches that of “social marketing” prior to 2007, but in 2007 continues its decline where “social marketing” search volume increases.

Of course, this doesn’t mean that marketing on facebook is approaching the volume of TV advertising (or ever will) but it does display facebooks growing marketing brawn.

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